The story of Noemi Rose: A life for craftsmanship. A life for memory

Born in Chicago - between tradition and precision craftsmanship

Noemi Rose was born in 1959 in the heart of Chicago — a city whose historic streets, ornate facades, and traditional shops have blended craftsmanship and community for centuries.

Even as a child, Noemi Rose grew up surrounded by gleaming displays and the gentle chime of the shop doorbell.

Her parents ran a small but respected jewelry shop in the city center. It was there she learned early on what it means to create something lasting.

Love of jewelry - quietly grown, deeply rooted

Although her parents hoped for a more secure future for their daughter, Noemi Rose found herself drawn to the back of the shop — to the workbench.

While other kids played outside, she spent her afternoons polishing jewelry, sorting beads, and watching for hours as raw metal was shaped into something delicate.

Those quiet moments stayed with her.

They shaped not just her skills, but her sense of purpose.

Her First Pendant — Simple, Delicate, Meaningful

Noemi Rose at work in her parents' workshop

At nineteen, Noemi Rose stepped up to the workbench on her own for the first time. With her father by her side, she crafted a simple silver pendant — an oval shape with a delicate hammered finish.

Her mother placed it gently in the display case. That same day, a customer came in and bought it.

For the first time, Noemi Rose felt that her hands weren’t just copying — they were speaking. They could create something that told a story.

She took over the workshop at the age of 22 — young, but full of vision.

After her parents retired, Noemi Rose faced a decision: sell or continue.

She chose the bold path — restructuring operations, hiring temporary staff, and renovating the showroom. All with the goal of blending tradition and modernity.

A fire that destroyed everything — and reignited it all.

In the summer of 1989, the unimaginable happened: a short circuit in the workshop sparked a fire that destroyed everything — tools, jewelry, photos.

A picture of the completely burnt down shop

Rebuilding with Heart, Hands, and Hope

But instead of giving up, Noemi Rose picked up her hammer — and found a new beginning in an old barn.

The conditions were bare, but the passion was alive. With borrowed tools and handwritten order lists, she started from scratch.

Customers came — not just to buy, but to encourage her.

A New Business — and a New Love

Three years later, Noemi Rose reopened in the old town — this time with even more personality.

It was during this time that she met Matthew, an art historian with a love for detail.

They married a year later, and soon after, their daughter Eva was born.

Noemi with her new jewellery shop in the background

From One-of-a-Kind Pieces to a Digital Studio — With Eva by Her Side

Sixteen years later, Eva began working in her mother’s business. She helped guide the company into the digital age — first by selling on Amazon, and later through their own online store.

Noemi remained at the heart of the workshop, Matthew helped with shipping, and Eva took charge of strategy and design.

Noemi Rose and Eva in the Boutique

Today — A Workshop Full of Life, Stories, and Craftsmanship

At 66, Noemi Rose is in the workshop every morning by seven.

She mentors young women, listens closely, and creates pieces with meaning — small testaments to life.